#53 Finding Focus Through Creativity

I’m writing to you today about something we’re all craving a little more of these days: focus.

If your brain has felt like a browser with 27 tabs open—half of which are playing music you can’t find—you’re not alone. We live in a world of pings, distractions, and constant input. But here’s the good news: your creativity might just be the secret weapon for finding your focus again.

Yep, creativity isn’t just about painting, writing, or making cool things (though, obviously, that’s awesome). It’s also a way of life—a mindset that can strengthen your ability to concentrate, stay present, and do your best work. Focus isn’t something we just have, it’s something we train. And creative habits are a surprisingly powerful part of that training.

Focus is a Practice, Not a Personality Trait

First, let’s bust the myth that some people are naturally focused and others aren’t. Focus is a skill. And like any skill, you can build it—with intention.

Creativity plays a huge role here. When you're creating, you're in a flow state. You lose track of time, you're immersed, and your brain is fully on. And the more you practice being in that state, the easier it becomes to tap into it in other areas of your life—like during work, in relationships, or when you’re planning your next big thing.

Different Kinds of Focus (Yes, They All Count)

We often think of focus as this singular, laser-sharp, productivity-machine kind of thing. But it actually shows up in different ways throughout the week. Recognizing and using these different types of focus can help you be more intentional with your time.  I was introduced to these types of focus from D’Ana Joi.  This has helped me tremendously to think about focus in this regard.

• Intensive Focus: This is your big-picture thinking mode. You’re reflecting, setting goals, tapping into your “why.” Great for journaling, creative strategy sessions, or deep work blocks.

• Active Focus: This is your get-it-done mode. You’re checking off tasks, making progress, moving projects forward. High energy, high clarity.

• Passive Focus: This is the dreamy, wandering, recharge mode. It’s when you take a walk, stare out the window, or do something that lights you up and inspires you. It might not look productive, but it’s crucial for generating new ideas and maintaining your energy.

You need all three. Creativity helps you recognize which one you need in the moment—and gives you tools to switch between them.

Simple Creative Habits That Support Focus

If you're ready to start reclaiming your attention (without guilt or overwhelm), here are a few creativity-fueled strategies I swear by:

• Establish a Routine: Not a rigid one—but something that gives your brain signals. Creative time in the morning? A mid-afternoon walk? Build anchors into your day that give you rhythm and flow.

• Get Outside in Nature: Nature is the original reset button. Even a 10-minute walk can shift your mental state, give you clarity, and spark fresh ideas.

• Meditate: A few deep breaths. A few minutes of stillness. Meditation helps you quiet the noise and listen in. It also strengthens your ability to notice when your focus drifts—and gently bring it back.

• Schedule White Space: Block out time in your calendar to not do. This is space to think, to reflect, to breathe. It’s not lazy—it’s strategic. This is where breakthroughs often happen.

• Collaborate with Others: Creativity loves company. Talking through ideas, brainstorming, or even just co-working quietly can shift your focus and help you see things differently.

• Get Active: Movement isn’t just good for your body—it’s magic for your brain. Dance, stretch, go for a walk. Rote movement helps clear the mental clutter and bring you back to center.

Retrain Your Brain, One Small Step at a Time

The truth? We’re all a little rusty when it comes to focus. But you can train your brain again,

one small step at a time.

Start with 10 minutes. Shut down email. Mute the notifications. Pick one thing and dive in. When the timer goes off, take a break—do something rote, like folding laundry, or move your body a little. Then go again.  The more you do it, the easier it becomes. Focus builds focus.

Creativity isn't a luxury—it’s a lifeline. It helps you get clear, stay grounded, and most importantly, show up for what matters most. If you’re feeling scattered, stuck, or stretched too thin, maybe it’s not more productivity you need—but more creative time.  So give yourself permission to make something, to dream, to play. Your focus will thank you.

Thanks for reading today!  I would love to hear how you create focus for yourself each week.  You can email me at melissarolfesart@gmail.com or leave a comment below.

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